Mark Joyner is the author of
The Irresistible Offer, a 210 page
internet marketing book that describes how to create an offer so compelling, a prospective customer would have to be an idiot to refuse.
Joyner touches on USP (
unique selling proposition) and traditional marketing methods, but then throws a curve ball by declaring these books don't go far enough in actual marketing formulas that work, they just cover marketing theory. Theory that any one with an MBA would happily sprout till the cows come home. But most business books (there are a few exceptions) fall way short of the actionable steps that Mark Joyner provides us in
The Irresistible Offer.
So What Makes The Irresistible Offer Any Different From Any Of The Thousand Of Marketing Books Already Published?
In a nutshell: you follow these three steps...
- Create the irresistible offer
- Present it to a thirsty crowd
- Sell them a second glass
Obviously, there's more to it than that, and Joyner goes into detail throughout the book. An easy read, this informative book on marketing will have your head reeling with ideas. Joyner does tend to waffle on a heck of a lot and this is annoying because without all the filler and fluff, the book would most probably be half the size. Saving a ton of trees in the process.
This is not going to be everyone's cup of tea. When it was first published,
The Irresistible Offer was launched with great fan fare
and gusto. Internet Marketing Gurus like Joe Vitale jumped on the band wagon promoting this to their huge email lists. It's worth noting that Vitale is friends with Joyner and they happily joint venture their products.
But still, the book is worth a look, consider adding it to your marketing library today.
